Having a great idea without a platform to build your audience and amplify your impact is like lighting a lamp and putting it under a clay pot. You want to put your lamp on a lamp stand, not under a pot. According to Michael Hyatt (Best Selling author and one of Forbes Top 10 Online Marketing Experts To Follow In 2014), “Great ideas are no longer enough. Without a platform – something that enables you to get seen and heard – you don’t stand a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”
If you have an idea to spread or a product to sell, then you need a platform.