Marketing is not optional; it is the lifeblood of business. How do you hope to win customers if you don’t put the word out there and let people know what you do? Now, you’re probably saying, “I understand what you’re talking about Philip. But I don’t have the kind of marketing budget that is available to big companies.” Yes, I know. And that’s why I wrote this book – to show you how to harness the power of social media to create top-of-the-mind awareness, build relationships and consistently generate qualified leads for your business, ultimately increasing your sales.